Forms That Match Your Brand

bPUBLIC CRM offers a dynamic form builder to capture information and create a seamless experience for website visitors. Build and customize user-friendly forms in seconds, using CSS to match your branding and design standards.

Seamless Integration with Third-Party Software

Connect your third-party and native forms to bPUBLIC CRM in seconds using the mapping tool. Our form builder software supports major web form automation tools, including FormStack, Gravity Forms, Wufoo, Sugar, and Salesforce.

Custom Fields for More Detailed Information

Our form builder software offers a dozen different fields for gathering data. However, with custom fields, you can create as many data points as you need, to inform your buyer personas, product design, customer service, and more.

Effortless Drag-and-Drop Interface

Edit your forms instantly with our dynamic form builder - just drag and drop to reorder content. All your changes can be viewed instantly on your live website, making it simple to modify your forms as needed.

Get Deeper Insights with Web Form Analytics

Gain a deeper understanding of your marketing ROI with bPUBLIC CRM's powerful and customizable metrics on demand. Measure, compare and optimize form performance, and generate custom reports to track and display web form performance over time.

Autocompletion to Improve Conversion Rates

Increase form conversion rates with a frictionless user experience using our automated web form filling software. Autocompletion completes form fields for regular visitors, so leads and customers don’t have to put in all their data, every time.

Get Live Leads with Webex

Add Webex topics to bPUBLIC CRM forms to capture leads, and then follow up live with online events to educate and convert. Choose which data to collect, then add event details and RSVP options with our form builder software.

Third-Party Postback Integration

Share form data with other apps and databases with our form automation software. Simply add a Postback URL to sync information instantly and automatically.

Eye-Catching Call-to-Action Buttons

Build custom call-to-action buttons with our infinitely flexible form builder software. Customize your design without programming or design experience, and let our automated forms software do the rest.

Seamless Integration with CRM

Use the built-in CRM to save and organize lead information, or integrate with your third-party CRM service to update your records instantly.

Universal CMS Compatibility

Your forms will look great on all major content management systems, including SitePressor, WordPress, Drupal, ExpressionEngine, and Joomla! Other CMS integrations are also available.

Preview Forms Before Posting

View and test your web form automations before they go live. Make any last-minute edits without leaving the page.

Assign Personas at Form Submission

Include a field that maps to your pre-set buyer personas. Set up questions and answers so new leads can instantly categorize themselves, and follow up with dynamic emails and landing pages to engage and convert leads with personalized information.

Track Campaign Performance

Use the customizable "How Did You Hear About Us?" field to attribute leads to the proper campaign. Activate behavior-based tracking only for relevant leads, regardless of whether they found you through digital or non-digital marketing tactics, such as trade shows, print ads, or postcard mailings.